PROJECT
InnStock Branding

Initial Branding for a new Shopify site which will ultimately be a "one-stop" shop for hospitality needs. Kickoff was to include one product, a specific model of Amana Brand PTAC, while adding new products and accessories as visits to the site gained momentum.

ROLE
Art Director/Lead Designer

Worked closely with the Creative Director on branding materials and an outsourced development team on the website.