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PROJECT
RectorSeal
Contractor Campaign Concepting
The campaign's goal was to deliver emotive messaging that moved away from typical "technical speak." To achieve this, we adjusted the messaging depth and visual focus, differentiating between the Contractor Pro and the products throughout the campaign using color, icon and image variation.
Campaign Concept
Landing Page
Social/Digital
ROLE
Art Director/Lead Designer
Collaborated closely with the Creative Director to develop campaign concepting and presentation.
SCOPE
Campaign Concept, Email, Landing Page, Digital Ads
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